Decathlon Changed His Name: Decathlon company, which sells France’s famous sports goods, has changed its name. Now the company has changed its name to Knowlhatsd. However, this has been done only for three cities in Belgium. The Brussels Times has written in its news about this that the decathlon outlets in Avre, Namur and Ghent will change their name to Nohaltased for a month. It is worth noting that the company has changed its name. Now this name will be read backwards.
The company has done this for only one month at the moment. According to the Brussels Times, the company has done this to promote reverse shopping as a marketing strategy. Under reverse shopping, the company believes that the things that people do not use, the company will buy those things. For this, people are being made aware, so that they can buy unused things from customers.
Customers will be able to sell unused goods in the store
The company believes that this move will help customers to resell their old or unused sporting goods in-store. The company will be able to buy and resell them and will also be able to repair some goods. Under this, the company acquired Avre, Namur and Ghent cities in Belgium.
Changed the names of three stores in s. Apart from this, the website has also changed its logo.
The purpose of this campaign of Decathlon is to get people to resell their items and the payment can be made through Decathlon vouchers even if their items are not of the company’s brand. These vouchers will be for two years. These vouchers can be used to buy new equipment or used items except underwear, swimwear, socks and helmets.
In a press release issued by Decathlon, it has been said that the only objective of running this campaign is to reuse as much equipment as possible to reduce the impact on the environment.
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